What is Google Analytics?
Google Analytics is a free tool that helps you track and analyse the performance of your website. It provides valuable insights into user behaviour, such as how visitors find your site, what pages they view, how long they stay, and where they drop off. This data helps you understand your audience, optimise your website, improve user experience, and make informed decisions to grow your business. Having Google Analytics on your website allows you to measure success, identify trends, and fine-tune your marketing strategies for better results.
